We make the X our symbol, our brand identity. Following the idea that we are stronger together than alone, the X represents the symbol of multiplication, a sign essential in our creative process : our projects become more interesting with the multiplication of experiences, ideas, exchange, people and meetings.
How inspiration comes from what we surround ourselves with. In that perspective we like to find and meet X shape during our journey. As a game, a treasure hunt, a way of being sensitive to our surroundings.
Like finding hidden shapes in clouds, X is born from our inventive perspective.
The symbol loses its meaning to become a reference point, a recognizable shape that appears in our way from time to time.
What is the difference between seeing and creating? Deviated from original intent the X is a creative and philosophic statement which is easy to share and communicate.